Customer Refocus - some tools employed

Tools

The right Tools are important.  We have tools for providing data, analysing situations and managing projects.
We maintain subscriptions to a variety of databases and specialist libraries.  We also have readers cards for two copyright libraries.

Our specialist software includes routines for strategy, market and risk analysis as well as project management.  We use often use databases written specifically for the needs of the project.

We will help you to:

Research your markets

We believe in the importance of marketing to the innovation process.  Therefore, Market Research is one of our important contributions.  We carry out directly relevant desk based research and field research.

• Desk research including on line databases, major technical libraries and internet sources.

The technology based products that we specialise in have world wide markets.  Thus we study markets at a global level.  In the English language, we have subscriptions to major databases, readers tickets for several specialist and copyright libraries and because of location in South Wales very easy access to Companies House and the library of the UK’s Office of National Statistics, which holds statistical sources covering a range of countries.   We also subscribe to databases in French, German and Russian.

• Original field research using postal, telephone and in person interviews. To do this we have access to a panel of multilingual market researchers experienced in business to business surveys

Desk based research is a useful preliminary screening exercise, however to answer specific questions it is usually to conduct at least some level of direct survey.  We do this in a variety of languages by engaging interviewers as required for a particular assignment.  We have a panel of candidates who will work as required in most of the major European languages.  We also have access to Turkish, Egyptian Arabic, Bahasa Malaysia and Japanese.  Mandarin, Cantonese and Hokkien have also been available when required.

Assess your products

• Rank your opportunities for new products in merit order. To do this we use the Directional Policy Matrix.
• Use formal risk analysis techniques so that your portfolio of opportunities can be optimised.
• Carry out preliminary market assessments for products and services.
• Search for new technologies and new production resources using or access to extensive databases.
• Identify potential partners or acquisitions across Europe.
• Promote your products

Devise market development strategies.

• Plan advertising and PR campaigns
• Provide first drafts of web sites
• Assist with initial sales.
• Develop your products
• Provide interim management for new product and business development projects to deliver results.

Audit the performance of your firm's New Product systems.

• Re-engineer New Product Development and New Product Marketing processes.
• Train your Business Teams in New Product Development processes.

© Customer Refocus 2002-2006, contact owenpc @ customerrefocus.co.uk, +44 01656 767 545

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