Customer Refocus - Completed Assignments

Completed Assignments

Our completed assignments have been in the following areas.

• Completed Assignments in Marketing and Sales
• Completed Assignments in Technology Development
• Completed Assignments in Finance and Acquisition

  Marketing and Sales

  • Developed launch strategy for major new data storage device
  • Implemented a channel strategy combining an outbound call centre and Web site for a major manufacturer of microfilm.
  • Designed a Web based marketing strategy for manufacturer of semiconductor lasers and displays, including Web site design.
  • Planned  European launch for  on-demand printing services.
  • Planned European launch for major supplier of CD-RW drives.
  • Improved distribution of IT hardware in Sweden.
  • Written White Papers on Business Continuity for a major software supplier seeking to enhance VAR capability.
  • Written an annual multi-client report on the European RAID market for another larger consultancy.
  • Sales Training in Business Continuity for a major storage vendor.
  • Developed repositioning strategy for tape drive market leader.
  • Wrote speeches for UK executive management of world leading computer company for 1997 launch of  e-commerce offer.

  Technology development

  • Reviewed major world class portfolio of display technologies to identify alternative exploitation strategies.
  • Advised on the sale of licences to major Korean consumer electronics firm for a novel display technology.
  • Defined expansion opportunities into technology led growth markets for multinational document storage company.
  • Organised licence sales campaign for mechatronics device.
  • Set up a system for commercial review of the patent portfolio of a major  European Space Technology research organisation.
  • Planned future technical strategy and created new  product management systems for a large IT hardware MBO.
  • Identified new applications and markets  for a  maker of laser based Advanced Manufacturing Systems
  • Identified licensing and other exploitation opportunities for  an image compression algorithm.
  • Developed partnerships for software bundles for a leading Japanese CD-RW drive  manufacturer.
  • Outlined a  European future for microfilm in a digital age.
  • Technology Audit of  industrial  base for development agency
  • Arranged fibre optic technology source for a retinal display manufacturer.
  • Found material for UV sensitive ink for on-demand printing.
  • Developed patentable technical enhancements for a new plastics marking process.

  Finance and acquisition

  • Conducted due diligence for seed capital investment in optically based electronic inspection system.
  • Targeted acquisitions of European laser systems manufacturers.
  • Carried out marketing due diligence for venture capitalists concerning investment in a  Night Vision firm.
  • Carried out marketing due diligence for venture capitalists concerning a manufacturer of Fibre Channel controllers and routers.
  • Carried out marketing due diligence for venture capitalists on a Geographical Informations Systems company.
  • Defined market opportunity for a plastics marking process and wrote fund raising prospectus.
  • Identified and screened potential UK and German acquisitions in workflow software for an imaging company.
  • Targeted microfilm bureaux acquisitions for archive storage firm.
  • Found investors in technology for seed germination and growth.
  • Found investors in a system to diagnose H. Pylori infestation and identified a project for TB diagnosis as not worth promoting.
  • Found investors for $2m in a computer peripheral firm.
  • Conducted due diligence for acquisition of debt collection and credit rating businesses in Europe for US credit rating company.

© Customer Refocus 2002-2006, contact owenpc @ customerrefocus.co.uk, +44 01656 767 545

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