Customer Refocus - Completed
Assignments
Completed Assignments
Our completed assignments have been in the following areas.
- Completed Assignments in Marketing and Sales
- Completed Assignments in Technology Development
- Completed Assignments in Finance and
Acquisition
Marketing and Sales
- Developed launch strategy for major new data storage device
- Implemented a channel strategy combining an outbound call centre
and Web site for a major manufacturer of microfilm.
- Designed a Web based marketing strategy for manufacturer of
semiconductor lasers and displays, including Web site design.
- Planned European launch for on-demand printing
services.
- Planned European launch for major supplier of CD-RW drives.
- Improved distribution of IT hardware in Sweden.
- Written White Papers on Business Continuity for a major software
supplier seeking to enhance VAR capability.
- Written an annual multi-client report on the European RAID market
for another larger consultancy.
- Sales Training in Business Continuity for a major storage vendor.
- Developed repositioning strategy for tape drive market leader.
- Wrote speeches for UK executive management of world leading
computer company for 1997 launch of e-commerce offer.
Technology development
- Reviewed major world class portfolio of display technologies to
identify alternative exploitation strategies.
- Advised on the sale of licences to major Korean consumer
electronics firm for a novel display technology.
- Defined expansion opportunities into technology led growth
markets for multinational document storage company.
- Organised licence sales campaign for mechatronics device.
- Set up a system for commercial review of the patent portfolio of
a major European Space Technology research organisation.
- Planned future technical strategy and created new product
management systems for a large IT hardware MBO.
- Identified new applications and markets for a maker
of laser based Advanced Manufacturing Systems
- Identified licensing and other exploitation opportunities
for an image compression algorithm.
- Developed partnerships for software bundles for a leading
Japanese CD-RW drive manufacturer.
- Outlined a European future for microfilm in a digital age.
- Technology Audit of industrial base for development
agency
- Arranged fibre optic technology source for a retinal display
manufacturer.
- Found material for UV sensitive ink for on-demand printing.
- Developed patentable technical enhancements for a new plastics
marking process.
Finance and acquisition
- Conducted due diligence for seed capital investment in optically
based electronic inspection system.
- Targeted acquisitions of European laser systems manufacturers.
- Carried out marketing due diligence for venture capitalists
concerning investment in a Night Vision firm.
- Carried out marketing due diligence for venture capitalists
concerning a manufacturer of Fibre Channel controllers and routers.
- Carried out marketing due diligence for venture capitalists on a
Geographical Informations Systems company.
- Defined market opportunity for a plastics marking process and
wrote fund raising prospectus.
- Identified and screened potential UK and German acquisitions in
workflow software for an imaging company.
- Targeted microfilm bureaux acquisitions for archive storage firm.
- Found investors in technology for seed germination and growth.
- Found investors in a system to diagnose H. Pylori infestation and
identified a project for TB diagnosis as not worth promoting.
- Found investors for $2m in a computer peripheral firm.
- Conducted due diligence for acquisition of debt collection and
credit rating businesses in Europe for US credit rating company.
© Customer Refocus 2002-2006, contact owenpc @
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